ON (SOCIAL) MEDIA
If you are completely comfortable
with asking people
how they spent their weekend
on your Facebook Brand Page,
don’t call Stirmore.
Thought Leadership is merited. In order to get that kind of recognition you ought to publish your knowledge. Thought Leaders create the content others share, therefore this content needs to be authentic and inspiring. Not your typical intern job.
To transform knowledge, vision & opinions to blogpost, articles or even one-liners takes timing, copywriting-skills and knowledge of the media landscape.
Thought Leaders suppress the reflex to use a publication for a sales pitch.
They walk the fine line of running a business and serving a greater cause.
Nowadays people have an antenna for tie-in sales… and calling it Storytelling won’t change this;-)
Thought Leaders know when to leave things to the marketing dept. and when to call Stirmore.