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“Stirmore’s bold approach to strategy and branding really matches today’s challenges.
If you want ‘mean ‘n lean’ this is the place.”

Mijntje Cuijpers | Strategy Director Digital

“I know what I want and how to make it.
STIRMORE helps me sell it. They showed
me why good strategy beats marketing.”

Tycho Luyben | CTO

“For a global company with such a large product portfolio
it is very important to keep things simple.
Stirmore’s no-nonsense strategy and clean cut visuals
help us to do that..”

Sevina Stapert | Marketing Communications Manager EMEA

SERVICES

FROM THAT CHERRY ON TOP TO A WHOLE NEW PIE

ALL SERVICES

TRAINING CONVINCING
& INFLUENCING

prototyping

ABOUT STIRMORE

IF IT AIN’T BROKE, DON’T… OOPS, IT’S BROKE

A bigger horn instead of fixing the brakes?

Creating advertising, design and strategy for big brands
the last 15 years thaught me a very important lesson:

Companies (and people) cannot stage a reputation.

No matter how big your brand is or how much effort or money you put in creating a reputation, it eventually comes down to your actions, not your words.

For too long brands and businesses have tried to create a reputation. Thinking they could take a short cut to success.
Marketing and advertising making promises that did not match the quality of their product or service. Like putting a bigger horn on a car instead of fixing the brakes.

New lean businesses with smarter products and better services are taking over. Where the big cats became too big to turn.
Why? Because they are aligned. They align their products, opinions and strategy with reality… yes it is that simple.

Jurgen Flick

Jurgen Flick

founder Stirmore

Strategy and more 

STIRMORE is here to fill the gap between business strategy, marketing and sales. All should be viewed from the same perspective (again) and should be held to the same standard. One language.

Where businesses used to go to strategic consultants for their next step and ask agencies to come up with a great campaign or trick to tease the crowd, they now can go to STIRMORE.

Strategy … and more is what you need to get from A to B. Strategy alone is not enough. You need to design and simplify your strategy, convince people not to just execute it but to take it to the next level. A lot of work, of which most agencies just pick the cherries and leave the dirty work to you. We like the dirty work too, because we like success.

Strategy and more requires specialists in strategy and marketing, design, content and change management. From these specialists we picked the ones who can stir.

Welcome to STIRMORE

A NEW ERA. WHAT CHANGED?

AND WHY THIS IS IMPORTANT FOR YOUR BUSINESS

YOU ARE NO LONGER
IN CHARGE

It is no longer your call. It is not for you to decide when and how to run your business.
Your long term strategies are pretty much useless.
…eeh what!?

 

closedstore

 

Due to technical changes, smarter and more demanding customers, different competitors etc you are more and more forced to change your business. All those years of hard work, finetuning and managing …down the drain?

No, not really. The trick is to become a mean and lean organisation. Less focus on process and product, more focus on your role in people’s lives. Because once you have established what that role is, you can act on it. From management to production and sales, everyone should be able to respond to changes but always from that same common role (perspective).
Process and products should become ‘reframable’. Like from being a Graphic Designer to being ‘someone who can structure and simplify’ (in any form or output).
Easier said than done. Because most people will do anything to keep things as they are. So will you and so will your staff. And they do so for multiple reasons. You don’t let someone else tell you what to do, or you’re afraid of the unknown, or your job, or your status. But most of all because you don’t know whether this change will be an improvement.

But change is also what YOU think it should be. It may sound like wearing an uncomfortable tie or like giving up smoking, but it doesn’t have to be this bad.
Reframing your business is one of the best starts for change. When done the right way, it is inspiring and can be revitalising. You’ll feel back in charge again.

SIMPLIFY
OR DIE

Changing into a different outfit is much easier in summer than in winter. Simply because you wear less clothes. Businesses tend to overdress and therefore have dificulties changing outfits when needed.

 

overdressed

 

Take strategic documents for instance:
If you have one very strong and clear document (one page, well written, thought through) you are able to get everybody to fully understand the purpose of your business.

I hear you say: “We have a mission statement, strategy paper, business strategy…” I bet you do, but my guess is if i ask a random employee to tell me what it says by heart, he or she can’t.

The problem with these documents is that they tend to be written as a satisfier. Gratifying the needs desires, or expectations of your company. ‘We are a transparent company’, ‘… result orientated’, ‘… aspiration is to make great things happen’ Therefore these documents end up on websites as marketing content instead of in the minds of your people. No common goal. People start improvising. Not good.

You need a document that represents the naked version of your company. Clean, bold and removed from any fashionable buzz words or semi-marketing. One that is easy to relate to for your people. From there on you can add and switch outfits whenever you like. Without losing character. If everybody in your company knows what the body is capable of, one can easily dress it up for every occasion.

TALKING ABOUT CHANGE
WON'T CHANGE A THING

Joining a LinkedIn Group about Change, Change Managament, or Being Disruptive is nice… but it is also a trap. You are misleading yourself believing that you are changing things. Like buying nice running shoes won’t get you fitter.

 

running-shoes

 

In this era where change is one of the key factors of staying alive as a business, you simply cannot waste time on how to start this change process. You need to get your hands dirty asap. And if you need help getting this… just watch this.

The very first step of real change is the one where you have decided to stop doing something you used to do (and act like it). Like the first time a smoker doesn’t buy cigarettes.
Because only then you start the process wich is going to hurt you (or at least get you out of your comfort zone). Only then you are faced with the true unpredictiveness of yourself or your organisation.

And… realising and admitting to what is no longer working in your organisation enables you to innovate (buzz word alert!). Your next step should be as little connected to your past as possible. It should be all about what is happening now and in the near future (and we’re not talking about trends or hypes here)
Admitting to a dead end process gives you new energy and the focus to look around for better ways.

CONTACT

+31 (0) 624751332

Jekerstraat 100
1078 MH  Amsterdam

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